Field notes, not thought leadership.
5 published
- GEO1 min read
GEO is not SEO with a hat on
Generative Engine Optimization changes what 'ranking' means. Here's what actually moves the needle when the searcher is an AI.
- AI Rescue1 min read
The prototype-to-production gap in AI-built apps
AI coding tools get you 80% of an app in days. The rest is where products live or die.
- Studio1 min read
Why a three-person studio can out-deliver a 300-person agency
We've worked inside the big-agency machine. Here's why small-and-senior wins for a specific class of work, and when it doesn't.
- SEO1 min read
Core Web Vitals as a business metric
Performance isn't an engineering vanity stat. It's rankings, conversion, and ad efficiency wearing a technical costume.
- Content Platforms1 min read
Contentful content modeling that survives year three
Most CMS builds are judged at launch. The real test is 30 months later, when the fourth campaign team inherits the model.