The answer engines are choosing sources. Become one.
A growing share of searches ends in an AI answer instead of a click. GEO is the discipline of earning citations there, and we deliver it with the same hands that run enterprise SEO, on the same patterns this site is built with.
Where the searches went
Zero-click answers
Around six in ten searches now end without a visit. The answer appears, sourced from whoever the engine trusts.
Assistant-first buyers
People ask ChatGPT and its peers for vendors, comparisons, and how-tos. Brands the models cannot parse do not come up.
High-intent visitors
Traffic referred from AI answers converts at several times the rate of a standard organic click. Fewer visits, better ones.
The invisibility default
Most businesses have never been checked for AI citability. Unstructured pages read as noise to a model choosing sources.
How GEO works here
The audit
We measure how the models see you today: citations across engines, structured-data coverage, and the gaps between your pages and the questions your buyers ask. Fixed price, written findings.
The implementation
Schema, entity cleanup, and content engineered to be quotable, shipped into your existing site. Technical SEO debt gets fixed on the way through; the disciplines overlap.
The measurement
Citation tracking across the major engines and answer surfaces, reported monthly against the audit baseline.
The full visibility practice
Technical SEO
Core Web Vitals and crawlability, plus the structured data that makes a page parseable. This is the work behind the CAA results below.
Measurement
GA4 configured so you can see what converted and what it was worth.
GEO
Citability in AI answers, engineered and then tracked across the major engines.
The same hands as the SEO
GEO sold alone is usually a deck. Ours rides on delivered search work: CAA's properties run our SEO end to end, organic sessions grew 48% in a year, and this site is built the way we tell clients to build theirs.
When GEO is not the move
If your organic base is thin, fix search fundamentals first. GEO compounds an authority you already have; it does not conjure one.
If a model already cites you accurately, you may only need monitoring. The audit says so when that is the case, and it costs you the audit.
And nobody can promise a specific answer placement. Engines change weekly. What holds is the structure that makes you quotable, which is what we build.
Common questions
7 questionsWhat exactly is GEO?
Generative Engine Optimization: making your brand visible and citable inside AI-generated answers, the way SEO made you visible in search results. The overlap with technical SEO is large, and we treat them as one discipline.
How is this different from the SEO we already do?
SEO earns rankings; GEO earns citations. The work shares foundations, but GEO adds answer-engine measurement and content shaped to be quoted rather than ranked.
Which engines do you cover?
ChatGPT, Claude, Gemini, Perplexity, and Google's AI answers, plus the search crawlers behind them. Coverage shifts as the market does; the monthly report names what we checked.
How long until results?
Structured-data fixes get recrawled in weeks. Citation gains build over months, which is why the engagement is audit first, then measured implementation, never a retainer on faith.
What does it cost?
The audit is fixed price. Implementation is scoped from it in writing. Monitoring is a flat monthly amount you can stop anytime.
Can you guarantee we show up in ChatGPT?
No. Nobody controls the models. What we control is structure, citability, and measurement, and we show the movement month by month.
Does it help that your own site does this?
It is the test bed. The structured data, entity markup, and answer-shaped pages here are the same patterns we ship to clients, checked against the same engines.
Find out how the models see you.
A fixed-price audit, written findings, and a clear answer on whether GEO pays for you yet.
Book a call