Core Web Vitals as a business metric

Core Web Vitals read like engineering trivia: LCP, INP, CLS. But each maps to something a CMO owns: whether Google ranks you, whether visitors stay, whether paid traffic converts before it bounces.

How we treat them

• Budgets, not aspirations: every project ships with a performance budget the build must pass.
• Measured in the field, not just the lab. Real users on real networks.
• Owned end to end: architecture, images, fonts, and third-party scripts are one system.

On content platforms we run, performance is part of hosting, not a one-time audit that decays. That's the operational difference between owning a platform and handing off a build.